ITVX has substantially more exclusive programming than ITV Hub, positioning ITV's digital offering more in line with its competitors – the BBC and Channel Four Television Corporation. ITVX was rolled out on 17 November 2022, and it officially launched on 8 December. As of August 2021, the service has at least 30 million registered users. On 23 November 2015, ITV gave the app (ITV Player) and its website (ITV.com) a revamp, and the service was renamed to ITV Hub. The service was known as ITV Player from its inception until 2015. ITVX (formerly ITV Hub, and originally known as ITV Player) is a British ad-supported video-on-demand streaming service operated by ITV that launched on 5 December 2008, it predominantly offers content from the broadcaster, as well as some exclusive and licensed content. United Kingdom (ITV2, ITV3, ITV4, ITVBe, FAST channels, and licensed programming)ĥ December 2008 14 years ago ( 5 December 2008) United Kingdom except northern and central Scotland (ITV1 programming)
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